Work

Product, platform, and growth-focused work shaped by systems thinking.

The work is selected to show product judgment, design-system thinking, technical understanding, and business awareness across different contexts.

Field Operations Platform

An internal product concept, commissioned by Install Pros, for the technician side of a Starlink installation network: accepting jobs, documenting work on site, and getting paid.

Field OperationsMobile Platform

InstallPros · U.S.

300+ support conversations turned into design principles, and the U.S. website built to act on them: a conversion-led redesign toward booking an installation.

Service BusinessConversion

InstallPros · U.K.

A funnel audit and redesign for InstallPros in the U.K., where two out of three visits left the landing page without typing a character.

CROFunnel Redesign

Emmvi

Co-founded studio work helping service businesses grow: positioning, web systems, and conversion infrastructure treated as one design problem.

Business GrowthDigital Strategy

AgencyHub

A two-sided marketplace where digital agencies buy white-label services from vetted providers and resell them to their own clients.

B2B SaaSMarketplace

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